With 4 theaters and 30 screens, Movie is the biggest movie theater company in Uruguay. But a growing business needs a site that is strong enough and provides an excellent experience to a diverse clientele. Their web was three years old, and even though there was room for improvement, most clients were used to its logic.
We started our project with user interviews. Our goal was to understand their thinking process when choosing a movie and the different scenarios that motivated them going to the movies. We constructed several personas and design the ideal journey for each of them taking the research into account.
Desktop
Efficiency
75%
Effectiveness
100%
Satisfaction
82%
Mobile
Efficiency
80%
Effectiveness
100%
Satisfaction
78%
After understanding the users ways of thinking we developed the most efficient solution with the best development tools for the case.
.Net Core
HTML 5
Microsoft Azure
Angular
We were able to design the simplest ticket buying process and the client saw an increase in their online conversion.
